Brand Archetype Quiz from ThriveYourTribe.com

Welcome to the Signature Spotlight Style diagnostic. Completing this diagnostic tool will pinpoint your best brand archetype--the identity that will be the best fit for you to attract more of your ideal clients. Once you have completed it, you will receive your type via email so be sure to enter your correct and best email address below.

(When no one answer is quite right, choose the best fit; when two or more answers apply, choose the one you feel most strongly about.)

Name:
Email:

My ideal clients value:
- Feeling safe.
- Having fun.
- Being adored.
- Direction.
- Self discovery.
I easily see:
- People as trustworthy.
- The truth behind illusions.
- People's inner selves.
- The potential in a situation.
- Possibility for personal growth.
I like my schedule for the week to be:
- Cheerful, upbeat, and simple.
- Exciting and a little chaotic.
- Full of deep interpersonal connection.
- Transformational.
- Evolving.
My products or services help clients:
- Feel cared for.
- Break free of stodgy tradition.
- Luxuriate in the process
- Live their truth.
- Find themselves.
In my work, I crave:
- Wholeness--it's important to me that things feel complete.
- Freedom and a creative outlet.
- Appreciation and closeness.
- Synchronicity.
- Standing out.
My business is about belonging:
- Yes! I want clients to feel like they're part of the family I've created with my team. I want them to feel like they belong here.
- No. Each client is different and my work is about finding creative approaches that work with each individual.
- Yes! I want clients to feel comfortable and connected with me and my team--I want them to feel supported by all of us.
- No. My work with clients is powerful and transformational--there's no space for anyone else's involvement.
- No. My work is an individual journey that each client takes independently with my guidance.
My leadership role with clients:
- I take a collaborative approach with my clients.
- I lead the way--I have to or they'd get stuck. Change doesn't always feel good and they need someone to keep their feet to the fire.
- I take my time getting to know my clients and then lead the way based on my expertise and their needs.
- I'm in charge and clients know it, no ifs ands or buts. Clients appreciate knowing that I'm 100% in charge.
- We're on this journey together. I consider my clients' expertise about their lives, goals, and dreams just as important as my expertise.
My ideal day includes:
- Plenty of time and space for each client appointment.
- Lots of freshness--I can't stand to do the same thing day after day.
- Plenty of time for breaks. I'm a focused worker, and need time to recharge throughout the day.
- Lots of immediate evidence that I'm making a difference. I don't believe in waiting all week (or all month) for a payoff.
- Unscheduled time for whatever develops.
My favorite projects are the ones:
- Where I know I'm making a contribution and using my strengths.
- With plenty of unexpected (good) surprises along the way.
- With plenty of support and lots of inspiration throughout.
- Where I'm in charge and have a talented team to back me up.
- Where I find my own way and invent the work as I go.
My best clients:
- Trust me implicitly.
- Are really funny.
- Inspire me in some way.
- Feel really powerful.
- Enjoy the journey.
My ideal workspace:
- Is clean and bright and warm.
- Has lots of personality.
- Is filled with creature comforts.
- Makes me feel powerful.
- I'd rather not have a designated workspace.
I believe:
- The world's a safe place.
- People should lighten up.
- Authenticity matters.
- Spiritual help makes a big difference in my life.
- Rules are made to be broken.
One of my faults is I sometimes:
- Have trouble saying no.
- Make light of a situation inappropriately.
- Take business too personally.
- Struggle when someone else's in charge.
- Don't finish what I start.
In school, I had a reputation for:
- Being a goody-two-shoes.
- Never.Shutting.Up.
- Daydreaming.
- Ugly duckling to swan makeovers for friends.
- Questioning authority.
My services or products provide:
- Safety and security.
- Excitement and intrigue.
- Comfort and luxury.
- Direction and instigation.
- Rebellon and growth.
I value:
- Kindness and generosity.
- Creativity and innovation.
- Working with people heart-to-heart.
- Systems and structure.
- Spaciousness and breakthroughs.
My ideal legacy includes helping people:
- Feel safe.
- Realize their truth.
- Feel seen.
- Transform.
- Find their way.
People describe me as:
- Bright and cheerful.
- Funny and irreverant.
- Loving and noble.
- Authoritative and direct.
- Zealous and championer.
It's important to me to:
- Create a feeling of community.
- Investigate different views.
- Create worthwhile work.
- Manage situations with the good of all in mind.
- Challenge a wrong.
My clients appreciate that:
- My services are good for them.
- I make them think.
- I let them express themselves in a creative way.
- I provide bespoke services.
- I've been in their shoes.
In my business, I tend to struggle most with:
- Charging what I'm worth.
- Sustaining client relationships--I know it's more profitable, but I like new clients, not old ones.
- I don't like to disappoint people so I tend to take on clients I shouldn't.
- Not solving the potential client's problems on our first appointment.
- I have a lot of tire kickers and have trouble getting people to say yes.
My website is too:
- Non-promotional. I really struggle with talking about what I do.
- Professional. It's not me at all--it should be way more *fun*.
- Stuffed. There's way more content than there should be.
- It's impossible to talk about what I do, my site is sparse or nonexistant.
- Disorganized. I know it needs more focus but don't know where to begin.
My favorite way to promote myself is:
- Through writing, especially blog posts, articles, or ezines.
- Networking, especially in small-ish groups where I can get to know everyone.
- Meeting people one-on-one for lunch or coffee.
- Speaking engagements: the bigger the audience, the better.
- Through writing and talking about my personal experiences.
My best client found me through:
- A referral from a client.
- A referral from a non-client.
- We met in person.
- A speaking engagement.
- I'm not sure.
The social media marketing tool that appeals to me most is:
- Commenting on other people's blogs.
- Twitter.
- People matter, tools don't.
- A manifesto.
- Facebook.

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