Thrive Your Tribe

Why Readers Share, and How to Encourage Readers to Share Your Newsletter Even More

Jessica Albon — Fri, 09 Dec 2011 15:10:54 +0000

If you don’t have kids, you probably haven’t given this much thought, but most parents have to teach their kids to share. It’s not something they just naturally do. So, at some point in your life, you were taught to share.

My creativity toolkit

Jessica Albon — Tue, 27 Sep 2011 21:17:22 +0000

Last week, I entered the delightful Marie Forleo’s RHH Live contest with a video entry. (Warning: I’m wearing my PJs–it’s a metaphor, obviously.) For the contest, she wanted to know the biggest challenge you’re facing in your business, and, I realized that I’ve been feeling kind of worn out, creatively, lately. My clients haven’t noticed, but I just haven’t had the creative energy to tackle my own projects lately with any sense of robustness. I just wasn’t feeling my usual sense of boundless creative enthusiasm.

Practice Failure

Jessica Albon — Thu, 08 Sep 2011 18:43:49 +0000

A few years ago, I decided to do something about the way I handled failure. See, my tendency was to beat myself up for even tiny mistakes, and that wasn’t actually helping me make fewer mistakes. So, it seemed sensible to try something new.

How to promote a website

Jessica Albon — Thu, 08 Sep 2011 18:34:22 +0000

The most gorgeous website in the world won’t do you much good if no one ever visits it. But website promotion can seem really complicated and frustrating. Here are 21 easy ways to promote your website.

Read more on How to promote a website…

The Myth of the Magic Words

Jessica Albon — Thu, 11 Aug 2011 17:29:05 +0000

Happy Kid by Arsel

Even if 93% of all communication isn’t non-verbal, it’s true that at least a portion of your communication has nothing to do with what you say, but rather how you say it. But what does that mean about writing? Emails, sales pages, Tweets, blog posts… If all the other person has to rely on are the words you’ve used, that’s all the communication that’s happening, right?

Say Less

Jessica Albon — Thu, 04 Aug 2011 23:10:30 +0000

(Law 4 of The 48 Laws of Power, Original image.)

How to make your ideas fleshy… Not fishy.

Jessica Albon — Thu, 28 Jul 2011 14:39:13 +0000

If you’re like most entrepreneurs, you don’t have much trouble coming up with ideas. They wake you while you’re sleeping, and distract you from your current project while you’re awake. They tantalize and tempt and just generally look so much more interesting than whatever happens to be on your to-do list at the moment.

How to pick a font: Curly Quotes

Jessica Albon — Thu, 07 Jul 2011 14:41:57 +0000

While working on an html email design for a client, I was playing with curly quotes to add some extra interest and got to wondering which fonts other people love for their curly quotes. So I asked on Twitter and I got lots of great replies on how to pick a font for curly quotes. Yay.

Says Who?

Jessica Albon — Fri, 24 Jun 2011 16:21:28 +0000

The Fortune Teller by aussiegall on Flickr.I used to spend a lot of my time raging against bad business advice. Complaining about it to my non-business-owner friends who’d roll their eyes and wish I’d get a more relatable hobby. Obsessing over just why those “experts” were so freaking wrong and how they were leading people astray and had they No Integrity?

How to Kick Your Competition Out

Jessica Albon — Thu, 09 Jun 2011 16:47:01 +0000

Over the last two weeks, I’ve released a video series for my newsletter subscribers. In the videos, I’ve been revealing how over the past 10 years, I’ve marketed my business in a way that all but exploded on me last year–leaving me frustrated, confused, and completely burnt out. It’s been awesome hearing from readers about how they’re enjoying just how authentic and vulnerable the videos are, and how much they’re learning from what I share.

Back Alley Writing

Jessica Albon — Sat, 15 Jan 2011 20:18:34 +0000

As I sat here thinking: I must write a post today. I must write a post today. I must write a post today. I realized that it’s not as simple as clicking my heels together three times. It’s also not as simple as pulling out my list of articles I want to write for you (which is a very, very long list, indeed!), nor is it as simple as turning to my own resources on Writer’s Block.

Reverb10: Defrag

Jessica Albon — Wed, 01 Dec 2010 19:18:02 +0000

“Reverb 10 is an annual event and online initiative to reflect on your year and manifest what’s next. The end of the year is an opportunity to reflect on what’s happened, and to send out reverberations for the year ahead. With Reverb 10, we’ll do both.” (I took that straight from their site–forgive me, but they said it better than I could.)

Like Sarah J. Bray, I won’t be publicly posting my responses daily, but today’s was great inspiration for a blog post and for a computer-y end-of-year reminder (see the very end for that).

A Formula for Coming out of Hiding

Jessica Albon — Tue, 02 Nov 2010 19:12:51 +0000

In the habit of hiding, I talked about how necessary it is to surrender to times of hiding out. Sometimes, hiding is a fundamental part of moving on to the next stage; sometimes you need to rest, be fallow, absorb, and go (relatively) unnoticed. For myself, I’m an expert hider. I can go months without visiting Twitter, blogging here, or logging into Facebook. Basically, the only inbox I can’t avoid for quite as long is my email inbox. And, even that, as close friends know… I have been known to neglect.

The Habit of Hiding and Breaking a Promise

Jessica Albon — Thu, 28 Oct 2010 16:55:27 +0000

Hello darling! It has been 6 months since my last published email newsletter. Sure, I’ve been here writing for you. But, I haven’t been appearing in your inbox.

So, where have I been? Designing new sites, helping clients launch newsletters, or get started publishing newsletters in html. Redesigns in the works galore! Re-writing client websites. Along with about a dozen monthly projects.

Tom Kraeutler

Jessica Albon — Tue, 17 Aug 2010 16:12:09 +0000

We hired Jessica to help us figure out how monetize our list of 70,000 subscribers. We had a weekly newsletter they were enjoying, but it wasn’t driving the revenue we expected.