By Jessica Albon
We hired Jessica to help us figure out how monetize our list of 70,000 subscribers. We had a weekly newsletter they were enjoying, but it wasn’t driving the revenue we expected.
Fortunately, Jessica was recommended to us by Building Profits, Inc, and she was exactly what we needed. She dug in and got to work, analyzing our list, our trends, our goals, and our future potential. I knew there was a lot of potential to grow our profits with the newsletter list, but the numbers Jessica worked up of what would be possible if we introduced a new product or two really surprised me. What’s more, Jessica provided a comprehensive plan for how we can make that happen and after working with her, I can clearly see the path ahead mapped out to bringing revenues exclusively through our newsletter in the next year.
Not hiring Jessica could have been an expensive mistake, one I’m really glad we didn’t make. As we implement her recommendations, not only will the newsletter become a significant revenue stream, but we’ll also be seeing our list grow (at 70,000 subscribers, we had hit a plateau) and we’ll be getting more reader feedback. Jessica’s work on the newsletter will make it more valuable to our readers, to our sponsors, and to our business.
Thank you so much, Jessica. You really opened up our eyes to the potential we were leaving untapped, and you mapped out a proven strategy for how we can start profiting from the ezine. What’s more, throughout the process you were professional, easy to work with, and really knowledgeable. You’re clearly putting to good use your ten years of email newsletter consulting! We’ll recommend you in the future, and look forward to working with you again.
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