By Jessica Albon
There’s a lot to love about newsletters; they’re a wonderful, rewarding, rich way to build relationships, connect with readers, and make sales. And I’ve been spending more time than usual thinking up all my favorite things to love 
.
Here’s my list of the top five things I most love about newsletters. I’d love to hear your own list, too!
1. Newsletters let you be yourself. When you’re marketing your business, there can be a lot of pressure to be one way or another. And, even if you’re not completely comfortable breaking free from that mold in other forms of marketing, you can in a newsletter. Because a newsletter is just an email (or letter) from you to one reader–so, being yourself is actually the only “right” way to be.
2. Newsletters reward persistence. Depending on your personality, you might not think this is such a wonderful quality, but I …
Continue reading »»
By Jessica Albon
Thanks so much for all your attention to detail, your thoughtfulness in updating me thoroughly and for being such a delight along the way. It’s always such a reassurance and pleasure to work with you!
LoriBoothroyd.com
…
Continue reading »»
By Jessica Albon
A few days ago, I attended a workshop at The Home Depot on embellishing basic furniture pieces. The attendees had varying levels of experience–some had never done anything home-improvement-ish while others had tackled complicated projects. And the questions they asked reflected each person’s level of experience.
What was intriguing was that one woman who’d never picked up a paint brush asked really interesting questions–questions I wouldn’t have thought to ask. Sure, they weren’t advanced, but they were compelling nonetheless because they arose out of a deep sense of curiosity.
I may have done a bit more than just hold a paintbrush, but I still loved hearing the answers to her questions. In fact, the answers to her questions held the interest of even the most advanced attendees and prompted some of the best discussions.
As the expert, you might hesitate to cover more basic topics because you worry about …
Continue reading »»
By Jessica Albon
Jessica – you are 5-stars! Thanks for driving the technical issues through to completion and with such detail. You do a superb job of communicating all of the nuances and sticky stuff all along the way. I’ll recommend you to anyone!
Coach Frank Traditi
CoachFrank.com
…
Continue reading »»
By Jessica Albon
Image by gokoroko
I spent the weekend celebrating my birthday (thank you for the birthday wishes!) and out in the garden planting zinnias and planting my baby tomato plants in the garden. I mentioned before that this year I’ve grown a bunch of heirloom tomatoes from seed and it’s been really intriguing to watch them grow. They’re finally looking like real tomato plants so out into the garden they went.
What was interesting to me was the way their roots wound around the outside of the pot–checking that boundary and feeling their way against the plastic. Now that their roots have much more room to explore, I know they’ll once again test their new boundaries.
And, of course, while I was planting the tomatoes into the garden, I was thinking about your business and wondering if it’s time for you to “repot” yourself, too. I know for …
Continue reading »»
By Jessica Albon
Image by leovdworp
I’m love, love, loving this weather. Today it’s gorgeous out, Carolina blue skies, just breezy enough, and lush shade from my gorgeous, healthy trees. Sure, I’m currently *inside* typing this on a desktop computer (why am I not on the laptop, I’m finding myself wondering…), but all the doors and windows are open so it’s almost as good as being outdoors.
A new project that’s so close to being launched has gotten me involved with some super great people–I can’t wait to share this particular link with y’all, but in the meantime, suffice to say that my designers have done a mind-bogglingly gorgeous job and I’m thrilled with how the project’s proceeding.
I’m delighted to have met several new folks lately to pass less-than-perfect-for-me clients along to. Over the past year, one of the big changes in my business has been that I’ve gotten
…
Continue reading »»
