Five Surprising Reasons to Share the Spotlight

By Jessica Albon

Have you been being stingy with the spotlight in your newsletter? Shining it directly on yourself and leaving others in the dark?

Sure, your newsletter should be “all about you” in the sense that you want to keep each issue focused on the information and approach you use to serve clients and customers… But, that doesn’t mean sharing the spotlight is a bad idea.

In fact, there are five excellent reasons to start sharing the spotlight today.

1. It makes you look well-connected.
   Experts associate with other smart people. They don’t work in a cave. That means that when you share articles written by your brilliant friends in the industry, or mention that you found a certain resource through a colleague, that you’re demonstrating to readers your networking prowess. Showing readers that you’re well-connected is a great way to reassure them that you’re well-read and up on all the latest industry

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Plagued by Pick-a-Font Paralysis?

By Jessica Albon

Does this look like the face of a dog who’s obsessing over font choice? (This photo of Izzy really has nothing to do with today’s article, I just wanted to share it.)

Pamela can’t decide which font says “professional, efficient, and responsible” for her brand new newsletter nameplate. Robert isn’t sure if his selected font is “rugged” enough for his new blog. And Joan is struggling to find a font that’s retro and friendly but not an attention-hog.

Do these challenges sound familiar?

In the last month, about 50% of our WordPress design clients are launching new projects and they all want the “perfect” font to build an identity on. If you’re creating something new–a new service, a new blog, a new brand–you’re probably seeking the perfect font, too.

As you browse the font catalogs, you’re likely overwhelmed by all the choices. You want something unique, but not distractingly so. …

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