By Jessica Albon
Your Client Attraction Style gives you a complete roadmap on everything from your website design to how to write your newsletter. What you might not have realized was that it can also point you in the right direction of the details, too. For instance, your Client Attraction Style is the perfect place to look for the right color scheme for your marketing materials! Find your type below to see what it means to the colors you use.
Katharine Hepburn
Kats are funnier than the rest of us–they’re the ones who can get away with long rants in their blogs and newsletters and people shower them with love and adoration. The ones who need to bring plenty of “tough love” to their work with clients, and balance it with a soft touch. They’re straight shooters with a playful side and require a color scheme to back that up.
The …
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By Jessica Albon
There are a few things that have been going out in the newsletter that I haven’t been posting to the blog. (Which, btw is a great reason to sign up for the newsletter!)
How to Get Clients
First, if you haven’t yet checked out my call on Emergency Client Attraction, do. We did the live call about a month ago, and the recording’s been edited and is ready for download. Already people who were on the live call are racking up thousands of dollars worth of new business and they’re just getting started. I’ll be adding testimonials to that page soon, and when I do, I’ll also be making other changes, including raising the price… So, why not pick it up now so you can get started attracting clients right away *and* save yourself some coin!
Where Else You Can Find Me
Also, I’ve been doing more …
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By Jessica Albon
Your Client Attraction Style gives you a complete roadmap on everything from your website design to how to write your newsletter. What you might not have realized was that it can also point you in the right direction of the details, too. For instance, your Client Attraction Style is the perfect place to look for the right color scheme for your marketing materials! Find your type below to see what it means to the colors you use.
Edith Head
The Edith Head brand is marked by calculated risks. This means stepping outside traditional website color schemes, using super saturated colors, and setting the tone by choosing colors that expand on what you’re saying. You can get away with more colors than most people can (typically, a good color scheme uses no more than 3-5 colors), but you also might decide to choose a less colorful scheme than others. Whether …
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By Jessica Albon
Apparently, double opt in versus single opt in* is making the rounds again because I’ve been getting a lot of emails about it. If you, too, have been wondering whether single opt in or double opt in is better, there’s only one question you need to answer:
Are you looking for readers who take the time to read and follow directions or for people who can’t be bothered?
If you’re building a list in which you plan to have strong relationships with your readers, your answer is easy. If you’re All About The Numbers and just want a big list in a hurry, then, sure, single opt in will do you just fine.
If you do it right, you can easily get 90% of potential subscribers to take the extra step. The 10% you’ll lose, in my opinion, probably wouldn’t have been the best subscribers anyway.
But, don’t just take …
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By Jessica Albon
Last Saturday, I offered a call on how to get web design clients (and copywriting clients). (By the way, you’re welcome to pick it up and you’ll get the recording and all the materials.)
I don’t do a lot of teleclasses, so I carefully tested my tech for this one. I recruited a friend to listen in and make sure things worked properly. And then came Saturday. I called in early, chatted with an early arrival (not seeing that new people had joined us–I didn’t realize the system I was using didn’t have an entry chime–sorry guys!) and then started the recording… Or so I thought.
Turned out, I actually *stopped* the recording and kicked everyone out of the call. Yeah, I can program a computer, but apparently, I can’t use a phone system…
An hour later, we were finally up and running and everyone could hear and post …
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