By Jessica Albon
Today, I’m asking you to do me a favor. Will you email me and tell me what you need?
I want to make sure that I’m still on track to help your 2010 live up to its fullest potential. See, I’ve got a bunch of irons in the fire:
- We’ve got a new version of the Thrive Your Tribe website that’s *thisclose* to being done if I’d just get busy and put the finishing touches on the writing.
- There’s also this Something New (and really, really different) that’s being introduced (by snail mail) in the next week or two.
- A new office space to organize and decorate.
- A new team member to train.
- A bunch of programs that I have all mapped out (pain-free copywriting, for instance) that I need to actually put on the schedule so you can participate.
I’m officially overwhelmed. As I knew I would be last …
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By Jessica Albon
Today I’m re-running an article I wrote just after Hurricane Katrina called Writing with Humanity During Difficult Times.
It’s below.
The reason that I decided to re-run it is because I got a lot of emails from readers wondering what the Haitian earthquake meant when it came to writing their newsletters–did they need to talk about the donation they’d made? If they did, did that look like marketing? If they didn’t, did that mean their readers would assume they were heartless and hadn’t made a donation at all?
And then, you have the folks who move resolutely on with their launches or blogs or newsletters without addressing the devastation at all, and I know for many of *my* readers (because y’all are such a wonderful mix of caring, compassionate types) that feels all wrong.
Personally, here’s what I’m thinking: I’m erring on the side of assuming *everyone* …
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By Jessica Albon
I resolutely believe more writing makes you a better writer–it’s a skill that must be practiced if you intend to communicate clearly and well. And, heck, last year, I wrote a post on how to write 20,000 words in a weekend.
But, when it comes to an individual piece of writing, it’s important not to fall too madly in love with your words and be entirely unwilling to give any of them up–or you risk sacrificing clarity for your “flourish.”
About a month ago, I became obsessed with finding a very particular tool. I was convinced this new tool would help me cull my writing and write *less* so that I was communicating more. Several broken nails later… I can confirm that yes, my new tool indeed made a huge difference in the quality of what I was writing. I tried it out on a sales letter and …
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