By Jessica Albon
Your Signature Spotlight Style is all about which classic Hollywood film star (or creative) best embodies your most client-attractive way of being.
After all, each of these five women built an audience of adoring fans by behaving in a specific (and different) way.
What’s great about this approach is that it means by following your role model’s style, you can easily connect with more great clients (instead of connecting with clients you’re not a good fit for).
Each of the styles is described below. To find out which best suits you, take the quiz.
You can also read my other blog posts about the Signature Spotlight Style system.
Edith Head
You’re Edith Head, masterful at creating transformations. Working with you is magical and your clients often remark (or you’d like them to remark) about how working with you seems effortless, transformational, and mysterious.
When it comes to your website, …
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By Jessica Albon
Printers are my life-long enemy (desktop printers). When I’d have a school deadline and tried to print a paper the night before, the printer would start spewing error messages and blinking red lights. (Fortunately, my brother is the “Printer Whisperer” and could always be counted on to rescue me in the morning.)
Nowadays, this means that the gorgeous laser Xerox that cost a pretty penny sits in my office waiting for a visit from my brother (who now lives on the opposite coast) because after three years of persnickety behavior, it decided to make things official and stop working last December. Right in the middle of a big printing job.
Ordinarily, I don’t print much at the office–it’s easier to just send it out, especially given my track record. But, every so often, I get an idea for a project that leaves me babysitting the printer one sheet at …
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By Jessica Albon
I’ve been browsing blogs for about an hour now, procrastinating on a project, and there’s something we need to talk about. There are certain writers in who use italicized Special Named Phrases very well. Unfortunately, it looks like the style is catching on and resulting in… The Curse of Self-Aggrandizing Douchery.
Here’s the thing: naming stuff is usually senseless. Yes, on the one hand, it neatly delineates Those Who Read Your Stuff from Those Who Don’t. And yes, there’s a lot of talk right now about how having a common vocabulary can help make your people feel like part of your inner circle. And yes, there are many marketers who talk about how important it is to segment your audience into an “In Group” and an “Out Group” so that people will be willing to pay you just so they don’t feel left out.
Yes, naming stuff …
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