By Jessica Albon
The Fortune Teller by aussiegall on Flickr.I used to spend a lot of my time raging against bad business advice. Complaining about it to my non-business-owner friends who’d roll their eyes and wish I’d get a more relatable hobby. Obsessing over just why those “experts” were so freaking wrong and how they were leading people astray and had they No Integrity?
Nowadays, though, I’m over it. Sure, there’s more awful business advice out there than ever before. More people telling you you MUST, ABSOLUTELY DO THIS or your business will fail. Telling you if you do that you will be an outcast for ever. Just plain blathering on about things that, unless they have a magical crystal ball somewhere, they couldn’t possibly know.
But, I’ve finally come around to knowing something: I get to decide. I mean, I knew this before, and it was part of what pissed me …
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By Jessica Albon
Over the last two weeks, I’ve released a video series for my newsletter subscribers. In the videos, I’ve been revealing how over the past 10 years, I’ve marketed my business in a way that all but exploded on me last year–leaving me frustrated, confused, and completely burnt out. It’s been awesome hearing from readers about how they’re enjoying just how authentic and vulnerable the videos are, and how much they’re learning from what I share.
But there’s a flip side. On the one hand, my tribe is rejoicing and clamoring for more. And on the other, a number of not-so-right folks have ditched the list. What’s been awesome about those folks who’ve decided to stop getting my newsletter is this: they were mostly my competition.
Now, I don’t actually have much “competition” in the traditional sense. There are a number of people who do what I do whom …
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