How to make your ideas fleshy… Not fishy.
By Jessica Albon
If you’re like most entrepreneurs, you don’t have much trouble coming up with ideas. They wake you while you’re sleeping, and distract you from your current project while you’re awake. They tantalize and tempt and just generally look so much more interesting than whatever happens to be on your to-do list at the moment.
There’s so much to learn, so much to explore, so much to share and say! Where most of us get stuck is in the fleshing things out, the adding depth and dimension to those ideas. Juicing up your metaphors until they’re rock solid, tangible, and resonant… that’s where most entrepreneurs stumble.
How many times have you seen someone in your industry develop a fantastic, creative hook only to… Let it fizzle. They don’t take the time to carefully steward that idea to maturity, instead they rush to make it public before it’s had time to fully …
