The Myth of the Magic Words
By Jessica Albon
Happy Kid by Arsel
Even if 93% of all communication isn’t non-verbal, it’s true that at least a portion of your communication has nothing to do with what you say, but rather how you say it. But what does that mean about writing? Emails, sales pages, Tweets, blog posts… If all the other person has to rely on are the words you’ve used, that’s all the communication that’s happening, right?
Erm. Not exactly. Even setting aside all of the possible visual cues (like images, typography, line length, capitalization, etc, etc), communication is never as black and white as the words on this page.
See, the people you’re communicating with, they’re not robots. Which means that they’re participating in the communication. Which means they’re responsible for about half (and usually more) of the communicating that’s getting done. If they’re scanners instead of readers, they’ve just missed that very important …
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