Why Readers Share, and How to Encourage Readers to Share Your Newsletter Even More
By Jessica Albon
If you don’t have kids, you probably haven’t given this much thought, but most parents have to teach their kids to share. It’s not something they just naturally do. So, at some point in your life, you were taught to share.
Sharing comes more easily when there’s more than enough of something. It’s hard to share when something’s limited or you’re worried you’ll run out. It’s easy to share when you know you’ll always have more than enough.
That’s what makes email newsletters naturally so easy to share. If I share my copy with you, I don’t lose out, and you get to read something you might enjoy too. It’s not like giving away a million dollars, where you’d want to really think about who deserved it and whether or not you wanted to give it up.
The good news is this means your readers won’t require too much encouragement …
