
I resolutely believe more writing makes you a better writer–it’s a skill that must be practiced if you intend to communicate clearly and well. And, heck, last year, I wrote a post on how to write 20,000 words in a weekend.
But, when it comes to an individual piece of writing, it’s important not to fall too madly in love with your words and be entirely unwilling to give any of them up–or you risk sacrificing clarity for your “flourish.”
About a month ago, I became obsessed with finding a very particular tool. I was convinced this new tool would help me cull my writing and write *less* so that I was communicating more. Several broken nails later… I can confirm that yes, my new tool indeed made a huge difference in the quality of what I was writing. I tried it out on a sales letter and what usually would have taken me at least 8 pages to explain was whittled down to three and a half.