Lori Boothroyd
Wellness Coach Lori Boothroyd had a beautiful site, but there were some drawbacks. It was frustrating to make changes to individual web pages and next to impossible to make changes to the design itself.
She had outgrown the old site’s tag line, but wasn’t able to change it easily. She felt the “Subscribe NOW!!!” language on her banner was too pushy for her audience. It was also important to her to be able to add new features like audio (using Audio Acrobat). All of this was impossible with her old site.
So, we came in, made the changes she wanted, and coded the site for WordPress. This gave her an easy-to-use admin system and updates are now much easier to make. What’s more, the site is search-engine friendly, the navigation is streamlined, and she’s saving herself both time *and* money (the old admin system was a monthly expense; WordPress is free).
The entire process took about a month, and ultimately meant that Lori had a great site that she’s really comfortable updating.
Visit Lori’s site and see for yourself.
King Medical Systems
When King Medical Systems decided they wanted to move beyond the default Constant Contact HTML email newsletter template, they came to us. They needed a newsletter design that their readers would love that could be filled with high-value content. They also wanted to be able to feature several products in each issue so that the newsletter could directly increase their sales.
The final HTML email newsletter template makes use of elements designed to grow their list and sell product. It’s a conversational newsletter that includes Paul’s own personal touches throughout (like shared jokes or YouTube videos) and that helps readers feel apart of the community the company is building for their customers.
Sheira Mackenzie
Mortgage Maven Sheira Mackenzie was ready to launch an email newsletter to keep in touch with her clients and referrals. She wanted an HTML email newsletter template design that would appeal to high-end buyers and remind her clients that she’s available as an on-going (and trained) financial strategy consultant.
She uses the HTML email newsletter to connect with current clients and guide them as they make financial decisions. Because Sheira has additional financial planner training, she’s well-poised to guide her clients through the myriad of financial changes they experience throughout their cycle of home ownership, and the HTML email newsletter is a key component of this overall brand.
From the very first issue, her readers have responded really positively–especially appreciating the way she brings her encouraging (but never Polly Anna) approach to letting clients know how financial forecasts are likely to impact their home values.
Karen Field
Karen Field was ready to launch a serious business site. She wanted a place to gain newsletter subscribers, promote her products, and round up issues of her email newsletter. She asked that we use a photo her husband had taken of a butterfly, and so we incorporated it into the header of her site. We also added a photo of her to each page so that visitors would feel like they were getting to know her.
There’s also space for a rotating testimonial on each page so that visitors can see all of the positive feedback Karen gets from her clients.
Karen’s site is now easy to update, and she makes updates frequently. It’s also a warm, welcoming place for her clients and prospects as well.
Newsletters in Focus
Newsletter archive website, we designed the two-column layout to offer both advertising for sale (directly from the site publisher) and to run Google ads. Site is updated weekly and makes use of several excellent plugins and decorative drop cap functionality.
The site is popular with readers and advertisers alike. Though in many ways the site is a traditional WordPress blog, comments are nearly always closed at this site. That serves two purposes for the publisher–the first is that it routes all comments through email which is easier (for some people) to manage. The second purpose is that it ensures that when comments *are* opened, there are typically more of them which really facilitates conversation among readers. When comments are always open, business blogs sometimes find that community-building impact diluted over the entire blog instead of concentrated on certain posts.
Helaine Smith
Helaine Smith came to us when she wanted to start an HTML email newsletter. She needed a sophisticated, straightforward template to represent her high-end dentistry practice.
Helaine leads her field as one of only 2% of dentists in the nation providing full-mouth reconstruction (so, if you’re looking for a dentist in the Boston area, you know where to go…), and it was especially important to her to find a company that would handle her email marketing as professionally as possible. We continue to work with her on each newsletter and also create her regular online archives.
Yummylicious
Lisa Evans had purchased a WordPress theme (from another company) but she wasn’t quite happy with it and wanted some customizations.
She contacted us to make the look of the template her own. One thing she knew was that she wanted to include a photo of herself in the header, so we tried out several different photos she sent us until she decided on the one she liked best. We also created an entire custom header for her, selecting a font that captured the essence of her Yummylicious brand. Then, we changed the color scheme of the template for her, and changed the navigation to better suit her needs.
Finally, we installed our carefully selected suite of WordPress plugins to help her manage the site, and got her started in using WordPress.
Please note, due to a new book title, Lisa is no longer using the Yummylicious name.
The Brand Dame
The Brand Dame is Lyn Chamberlin’s branding blog built in WordPress. She connects with readers on a regular basis delivering news related to personal and professional branding.
Lyn wanted an unique illustrated header, so we worked with the illustrator of her choice to have something she absolutely loved created. She also wanted to make good use of social networking and bookmarking along with Twitter, and Flickr, all of which found a place on her website through WordPress plugins.
The site isn’t based on a pre-existing WordPress template so Lyn can be assured that her blog and header are both one-of-a-kind. Visit Lyn’s blog at The Brand Dame.
Read what Lyn had to say about working with us. See our work on Lyn’s company site: skyePR.com.
skyePR.com
Brand Dame Lyn Chamberlin needed a new identity. She was ready for a professional website, blog, and email newsletter design–and that’s exactly what we gave her.
The new skyePR.com site makes use of her brown and orange color scheme and provides a fresh, clean showcase for her branding work. Using an event calendar plugin, Lyn’s able to easily deliver an up-to-date speaking event calendar to her website visitors. The site also generates an updated, random list of posts from her blog to ensure there’s up-to-the-minute content for her website visitors.
The site also reinforces the design we developed for both her email newsletter and blog–creating an integrated online identity for Lyn Chamberlin and skyePR.
Read what Lyn had to say about working with us
Like the cobbler children who have no shoes, I realized that I had outgrown my brand. Here I am, being sought after as an expert in marketing and my number one piece of web real estate no longer reflected my business or who I have evolved into as a professional services provider.
Read the rest of Lyn’s testimonial.
