Newsletters in Focus
By Jessica Albon
Newsletter archive website, we designed the two-column layout to offer both advertising for sale (directly from the site publisher) and to run Google ads. Site is updated weekly and makes use of several excellent plugins and decorative drop cap functionality.
The site is popular with readers and advertisers alike. Though in many ways the site is a traditional WordPress blog, comments are nearly always closed at this site. That serves two purposes for the publisher–the first is that it routes all comments through email which is easier (for some people) to manage. The second purpose is that it ensures that when comments *are* opened, there are typically more of them which really facilitates conversation among readers. When comments are always open, business blogs sometimes find that community-building impact diluted over the entire blog instead of concentrated on certain posts.