By Jessica Albon
Mortgage Maven Sheira Mackenzie was ready to launch an email newsletter to keep in touch with her clients and referrals. She wanted an HTML email newsletter template design that would appeal to high-end buyers and remind her clients that she’s available as an on-going (and trained) financial strategy consultant.
She uses the HTML email newsletter to connect with current clients and guide them as they make financial decisions. Because Sheira has additional financial planner training, she’s well-poised to guide her clients through the myriad of financial changes they experience throughout their cycle of home ownership, and the HTML email newsletter is a key component of this overall brand.
From the very first issue, her readers have responded really positively–especially appreciating the way she brings her encouraging (but never Polly Anna) approach to letting clients know how financial forecasts are likely to impact their home values.