By Jessica Albon
In the habit of hiding, I talked about how necessary it is to surrender to times of hiding out. Sometimes, hiding is a fundamental part of moving on to the next stage; sometimes you need to rest, be fallow, absorb, and go (relatively) unnoticed. For myself, I’m an expert hider. I can go months without visiting Twitter, blogging here, or logging into Facebook. Basically, the only inbox I can’t avoid for quite as long is my email inbox. And, even that, as close friends know… I have been known to neglect.
Sometimes, we just plain don’t feel like participating, and though the social media gurus of the world will probably disagree with me… I think that’s absolutely fine. I think we’re all entitled to be private when we want to be, whether that’s with certain sections of our lives or during certain times. It’s okay to step back and …
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By Jessica Albon
In the imaginary world where your business is a bus, each of the five Signature Spotlight Style types has a different approach to bus-driver-dom. For instance, Audreys tend to have trouble leaving the station (what if someone’s just running late and really needs this bus?) and Katharines tend to leave before the assigned time (what if we miss half the fun out there because we’re lollygaging?).
(Wondering who the heck are Edith, Katharine, and Audrey? They’re three of the five Signature Spotlight Styles. Basically, they’re role models for an easier approach to stepping into the spotlight with your business. If you’d like to find out who your role model is, you can take the free quiz.)
Ediths, though, start with the bus station.
See, an Edith tends to rename the bus. She rewrites the routes. And she has a tendency to suddenly pull out of the …
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By Jessica Albon
Your Signature Spotlight Style is all about which classic Hollywood film star (or creative) best embodies your most client-attractive way of being.
After all, each of these five women built an audience of adoring fans by behaving in a specific (and different) way.
What’s great about this approach is that it means by following your role model’s style, you can easily connect with more great clients (instead of connecting with clients you’re not a good fit for).
Each of the styles is described below. To find out which best suits you, take the quiz.
You can also read my other blog posts about the Signature Spotlight Style system.
Edith Head
You’re Edith Head, masterful at creating transformations. Working with you is magical and your clients often remark (or you’d like them to remark) about how working with you seems effortless, transformational, and mysterious.
When it comes to your website, …
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