By Jessica Albon
In the habit of hiding, I talked about how necessary it is to surrender to times of hiding out. Sometimes, hiding is a fundamental part of moving on to the next stage; sometimes you need to rest, be fallow, absorb, and go (relatively) unnoticed. For myself, I’m an expert hider. I can go months without visiting Twitter, blogging here, or logging into Facebook. Basically, the only inbox I can’t avoid for quite as long is my email inbox. And, even that, as close friends know… I have been known to neglect.
Sometimes, we just plain don’t feel like participating, and though the social media gurus of the world will probably disagree with me… I think that’s absolutely fine. I think we’re all entitled to be private when we want to be, whether that’s with certain sections of our lives or during certain times. It’s okay to step back and …
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By Jessica Albon
(We’re currently profiling each of the five Signature Spotlight Styles, one by one. See the full series of Signature Spotlight Case Studies here. If you don’t know what your Signature Spotlight Style is, take the quiz to find out.)
When it comes to Judy’s work with clients, it’s always about the journey, not the destination. (In this way, she’s Edith’s exact opposite.) This means that a Judy’s relationship with her clients is deeply rewarding, and often very personal–she knows even the minute details of what her clients are struggling with.
Just because the journey is rewarding, though, doesn’t mean it’s easy for a Judy. Would-be clients can drag their feet getting started with a Judy because they don’t see the final outcome and are reluctant to commit until they do. This often leads to endless emails and pre-work conversations–if the Judy offers free consultations, she can expect …
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By Jessica Albon
Your Signature Spotlight Style is all about which classic Hollywood film star (or creative) best embodies your most client-attractive way of being.
After all, each of these five women built an audience of adoring fans by behaving in a specific (and different) way.
What’s great about this approach is that it means by following your role model’s style, you can easily connect with more great clients (instead of connecting with clients you’re not a good fit for).
Each of the styles is described below. To find out which best suits you, take the quiz.
You can also read my other blog posts about the Signature Spotlight Style system.
Edith Head
You’re Edith Head, masterful at creating transformations. Working with you is magical and your clients often remark (or you’d like them to remark) about how working with you seems effortless, transformational, and mysterious.
When it comes to your website, …
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