Katharine Hepburn

A Formula for Coming out of Hiding

Business owner brand archetype for visibility

In the habit of hiding, I talked about how necessary it is to surrender to times of hiding out. Sometimes, hiding is a fundamental part of moving on to the next stage; sometimes you need to rest, be fallow, absorb, and go (relatively) unnoticed. For myself, I’m an expert hider. I can go months without visiting Twitter, blogging here, or logging into Facebook. Basically, the only inbox I can’t avoid for quite as long is my email inbox. And, even that, as close friends know… I have been known to neglect.

Sometimes, we just plain don’t feel like participating, and though the social media gurus of the world will probably disagree with me… I think that’s absolutely fine. I think we’re all entitled to be private when we want to be, whether that’s with certain sections of our lives or during certain times. It’s okay to step back and not participate.

But, sometimes we really want to participate. We’re eager for connection. We want to belong and jump in and conversate… But we don’t know what to say. We think we have to be _______ [witty or powerful or friendly or cranky or any one of dozens of other characteristics various social media folks proclaim are the core of connection], and we’re just plain not sure how.… Keep reading

The Five Brand Sirens

Brand Archetypes for Small Businesses



Your Brand SirenĀ is all about which classic Hollywood film star (or creative) best embodies your most client-attractive way of being.

After all, each of these five women built an audience of adoring fans by behaving in a specific (and different) way.

What’s great about this approach is that it means by following your role model’s style, you can easily connect with more great clients (instead of connecting with clients you’re not a good fit for).

Each of the styles is described below. To find out which best suits you, take the quiz.

You can also read my other blog posts about the Brand Sirens.

Edith Head

Edith Head was a master at creating transformations. Working with you is magical and your clients often remark (or you’d like them to remark) about how working with you seems effortless, transformational, and mysterious.

When it comes to your website, it’s crucial that you construct an entire, spellbinding experience for visitors. Not for you is the Seeker style of asking lots of questions, or the Ingenue’s style of gentle storytelling. Rather, you wave your magic wand, et voila! your web visitor feels the power of your abilities.

It can be tricky to really embrace who you are because there are so many guides steering you astray.… Keep reading