Follow the Yellow Brick Road: How to lead your tribe when you’re a wanderer

By Jessica Albon

(We’re currently profiling each of the five Signature Spotlight Styles, one by one. See the full series of Signature Spotlight Case Studies here. If you don’t know what your Signature Spotlight Style is, take the quiz to find out.)

When it comes to Judy’s work with clients, it’s always about the journey, not the destination. (In this way, she’s Edith’s exact opposite.) This means that a Judy’s relationship with her clients is deeply rewarding, and often very personal–she knows even the minute details of what her clients are struggling with.

Just because the journey is rewarding, though, doesn’t mean it’s easy for a Judy. Would-be clients can drag their feet getting started with a Judy because they don’t see the final outcome and are reluctant to commit until they do. This often leads to endless emails and pre-work conversations–if the Judy offers free consultations, she can expect …

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Snap Your Fingers, Edith: How a Crazy Bus Driver Can Teach You All About Building an Audience Before You Have a Niche

By Jessica Albon

In the imaginary world where your business is a bus, each of the five Signature Spotlight Style types has a different approach to bus-driver-dom. For instance, Audreys tend to have trouble leaving the station (what if someone’s just running late and really needs this bus?) and Katharines tend to leave before the assigned time (what if we miss half the fun out there because we’re lollygaging?).

(Wondering who the heck are Edith, Katharine, and Audrey? They’re three of the five Signature Spotlight Styles. Basically, they’re role models for an easier approach to stepping into the spotlight with your business. If you’d like to find out who your role model is, you can take the free quiz.)

Ediths, though, start with the bus station.

See, an Edith tends to rename the bus. She rewrites the routes. And she has a tendency to suddenly pull out of the …

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