Follow the Yellow Brick Road: How to lead your tribe when you’re a wanderer

Jessica Albon — Mon, 15 Mar 2010 15:02:25 +0000

(We’re currently profiling each of the five Signature Spotlight Styles, one by one. See the full series of Signature Spotlight Case Studies here. If you don’t know what your Signature Spotlight Style is, take the quiz to find out.)

Snap Your Fingers, Edith: How a Crazy Bus Driver Can Teach You All About Building an Audience Before You Have a Niche

Jessica Albon — Mon, 01 Mar 2010 15:41:23 +0000

In the imaginary world where your business is a bus, each of the five Signature Spotlight Style types has a different approach to bus-driver-dom. For instance, Audreys tend to have trouble leaving the station (what if someone’s just running late and really needs this bus?) and Katharines tend to leave before the assigned time (what if we miss half the fun out there because we’re lollygaging?).

Thrive Your Tribe » Signature Spotlight Style Case Study

Follow the Yellow Brick Road: How to lead your tribe when you’re a wanderer

Snap Your Fingers, Edith: How a Crazy Bus Driver Can Teach You All About Building an Audience Before You Have a Niche