Signature Spotlight Style
A Formula for Coming out of Hiding
In the habit of hiding, I talked about how necessary it is to surrender to times of hiding out. Sometimes, hiding is a fundamental part of moving on to the next stage; sometimes you need to rest, be fallow, absorb, … Continue reading
Follow the Yellow Brick Road: How to lead your tribe when you’re a wanderer
(We’re currently profiling each of the five Signature Spotlight Styles, one by one. See the full series of Signature Spotlight Case Studies here. If you don’t know what your Signature Spotlight Style is, take the quiz to find out.)
When it … Continue reading
Snap Your Fingers, Edith: How a Crazy Bus Driver Can Teach You All About Building an Audience Before You Have a Niche
In the imaginary world where your business is a bus, each of the five Signature Spotlight Style types has a different approach to bus-driver-dom. For instance, Audreys tend to have trouble leaving the station (what if someone’s just running late … Continue reading
The Five Signature Spotlight Styles
Your Signature Spotlight Style is all about which classic Hollywood film star (or creative) best embodies your most client-attractive way of being.
After all, each of these five women built an audience of adoring fans by behaving in a specific (and … Continue reading
