What’s Your Client Attraction Style?

Does your website suck at attracting awesome clients? I bet you’ve tried *everything* that’s out there–different structures and set ups and SEO-out-the-wazoo–all in a quest for the “perfect” website.

Has it ever crossed your mind that maybe it’s not you? Maybe you’re trying to stuff yourself into a marketing straight jacket that’s three sizes too small and that’s why it’s not working.

So, let’s find *your* perfect straight jacket… Err, um–let’s find your perfect client attraction style!

Answer the questions below by selecting the “best” choice. If more than one fits, ask yourself which one fits you when you’re at your very best working with people you really enjoy working with. After all, the goal is to get more of those awesome-st of awesome clients, so answer the questions based on your work with *them*.

You Can Skip Questions. But that may affect the accuracy of your results, so answer as many as possible.

The Quiz

1. What’s the best compliment a client could give you?
• I see things much more clearly after we talk.
  
• You never let me get away with anything–I love it!
  
• I really admire you.
  
• Working with you is magical.
  
• You’re so intuitive.
  




2. Which of these compliments do you hope to never hear? (For instance, if you’d be most miserable helming a project that moved at breakneck speed, choose that one.)
• You moved at a breakneck pace through the whole project.
  
• I know this project has taken a long time, and appreciate your patience.
  
• It was so great how quickly you got everything done–every time I turned around, you’d moved on to a new part of the project.
  
• You were really gentle with the personalities involved and “played nice” with our corporate politics.
  
• You got right to the point and were very direct.
  




3. You like projects best when they’re…
• Fast, creative, and challenging (you love a project with an impossible bit or two).
  
• Meandering and have plenty of room to develop in their own way.
  
• Comfortably paced (neither too fast nor too slow) and enjoyable.
  
• Moderately paced and involve others with similar working styles.
  
• Fast and fun with plenty of team members to direct.
  




4. People complain you…
• Are too concerned with the aesthetic details.
  
• Can never make (or stick with) a decision.
  
• Think too much.
  
• Talk too fast (and sometimes too much).
  
• Are pushy (it’s your way or the highway).
  




5. When working with clients and feeling impatient because they’re doing things “wrong,” you’re most likely to want to
• Admire what’s going right and encourage your clients to come up with a new way to solve what’s going wrong.
  
• Yell “Fire” and start from scratch (disrupt what’s going on, probably in a funny way, and start over).
  
• Encourage them to take a step back and rest.
  
• Ask questions until a new direction for exploration is found.
  
• Step in and get things done for them (by hiring outside help, not doing it yourself).
  




6. What makes a project more enjoyable?
• Working with someone you click with who’s even snarkier than you are.
  
• Carefully choreographing the details.
  
• Having plenty of time to explore lots of options.
  
• Adding beauty or texture (working on a project with a candle you love the scent of, for instance).
  
• Making genuine connections with people.
  




7. What makes a project most unbearable?
• Feeling stifled and being told to buckle down and just get the job done.
  
• Being told the project’s success rests on your shoulders entirely–no teamwork, no mentor, no one to bounce ideas off of.
  
• Having absolutely no control over the outcome.
  
• Working in an unattractive environment where the temperature’s wrong and no personalization is allowed (no pictures, no music, etc).
  
• Working with someone who refuses to discuss other possibilities for the project’s outcome.