Note: The call’s already happened…. Sign up now to receive the recording and workbook within 24 hours!
Attention Web Designers & Copywriters
Clients are slipping through your fingers… And right now, that’s the last thing you can afford to let happen.
What This Is
A one-hour (though we’ll probably go longer for questions) class and workbook on “Emergency Clients for Web Designers & Copywriters.” You can attend the class live by telephone on August 29, 2009 (that’s a Saturday). (Since the date has already passed, you can sign up and get immediate access to the recording… Well, not exactly immediate as I’ll be emailing you the link, but it’ll be pretty-darn-quick!) You can also submit questions in advance (by email) and listen to the recording at your convenience.
You’ll learn my seven strategies for bringing in new business in 30 days or less. Personally, I use this stuff to land the big gigs–$4000 or more–but it’ll work on small gigs, too. (Also, on average, it takes me 45 days to close a sale, BUT, every time I use these techniques, I land at least one new gig in under 30 days. What that means is that when you use these seven techniques, you will indeed get business in the next 30 days, PLUS you’ll also be planting the seeds for additional projects over the 15-30 days that follow as well.)
The workbook includes actual, word-for-word scripts on what to say or write, specific websites to use, and step-by-step strategy. Sure, you’ll get better results if you use it as a starting point and not your whole campaign, BUT, if all you do is literally plug and play this workbook, you’ll get at least one new client in 30 days or less.
Who It’s For
People who help their clients online–web designers and web writers. Sorry if you do something else. Sure, this stuff also works for people who don’t help clients design, develop, and write copy for websites, but the class is aimed at these folks.
What It’ll Do For You
Once you know what to do and how to do it, it’s really not hard to get clients. But, if you haven’t been taught these seven strategies, getting clients will be a struggle. Especially right now. (By the way, you’ll already be familiar with three of the strategies I’ll teach you, but you’re not currently using them the right way.)
This stuff works because it engages people who want to hire you in a way that they can relate to. Rather than writing about your “hand coded” xHTML, or your “SEO-friendly copy,” we’re going to talk to prospects differently than your competition does. And that’s what makes these strategies hard to learn–if you’re looking to your competition for what works, you’re being led astray.
The real reason this is going to work for you, though, is that I’ll give you actual examples you can copy and use yourself. I’ll tell you how to use them, when to use them, and what to do next. Basically, this is a complete “Get Clients” plan for people who help their clients get on the web. You’ll be able to use it over and over again.
But is it Sustainable?
Some of what I’ll teach you isn’t something you’ll have time to do once you’re rolling in new business. So, they really are emergency, once-in-a-blue-moon techniques that will get your client roster filled quickly with small projects so you can have cash in your hands in a hurry.
I wouldn’t leave you with just these techniques because they’re not sustainable. You can’t build a thriving web services business with small projects or with marketing tactics that take a lot of time.
You’ll be building a two-pronged plan–using some of these emergency strategies and also some of the longer-term strategies. I’ve used these longer term ones (time and again) to land those $4000+ projects in under 30 days, but it’s more likely that those projects will take 45-60 days to get paid for. That’s why we’re balancing the two–so that you’ll get cashy money right away, and also develop long term, viable clients for the future.
The “Nope, You Can’t Have Your Money Back” Guarantee
If you do at least four of the seven things I’m going to teach you, you’ll get at least one new client in the next 30 days. It’s virtually impossible to *not* land a new client.
But, let’s just say you somehow manage the impossible. The last thing you’ll need is your $25 back. After all, you’re signing up for this class because you need new clients. Not today’s lunch money.
So, rather than give you your money back, here’s my promise:
If you devote yourself fully (no trying allowed) to four of the seven techniques and haven’t landed at least one new client in the next 20 days, send me an email and I will work with you privately to do what it takes to land you a gig. Know that I will require more of you than you’ve ever required of yourself and that, yes, it would be a heck of a lot easier on me to just refund your money.
But here’s why that won’t happen. If you can just get your money back “if this doesn’t work” then I know you won’t accomplish all that’s possible for you to accomplish. You’ll hedge your bets as we all do when there’s nothing really at stake.
I *know* that each of these seven techniques can bring in a virtually unlimited flow of clients. Basically, the only way to fail is to:
- Not bother. Or,
- Have a really, really big mindset problem. (Which, by the way, is totally treatable and we’ll have a bonus tip devoted entirely to this one.)
The Investment Justification
My dear, if you need me to explain to you why $25 for 7 strategies that will get you clients in 30 days or less is a worthwhile exchange… This class is probably not for you. That said, here’s why the class is worth the sticker price:
If you land one new client this month, you’ll have easily covered the course fee. (And if you won’t, your prices are *scary* low.) Land two and the class is a bargain of the unheard-of variety. Land three and you really ought to pay me a bonus. Four or more? You’ll owe me a doozy of a testimonial.
(By the way, most of the class participants will be in the 3 or more category. I cheerfully accept bonuses via checks and PayPal, and you can send your testimonial directly to me at jcalbon@gmail.com.)
The Why-Not-Do-It-For-Free Explanation
At $25, you might be wondering why I’m not just giving the class away for free. After all, it’s not like the course fee is going to buy me that condo on Maui. Two reasons: 1) The class is a heck of a lot of work for me, and free doesn’t get the costs covered; and 2) You don’t have a track record of following through on free (it’s okay, neither do I).
By charging a fee, even a nominal one, I’m making it more likely that you’ll show up, motivated and engaged and ready to get to work. You’re welcome. 
FREE BONUS
I’ve just added a fabulous extra bonus. (I hadn’t planned to, but realized this would make your life so much easier that I really had no choice.) You’ll get, along with your workbook, a printable calendar complete with what-to-do-when checklists broken down by day. All you’ll do is print it out, and each morning take a look at what’s on the agenda. Then, do that first .
I know, you could add the strategies to your calendar all on your own. But, I also know that you don’t really have time to do that much fiddling. So, this way you’re virtually assured that you’ll actually *use* what you’ll be learning in the call on August 29. Cool, right?
(The reason I wasn’t going to add a bonus is because they’re cheesy and usually without any value whatsoever. So, you get another ebook or bit of fluff to feel guilty about stacking on a shelf [virtual or otherwise]. In this case, this is absolutely something you will use, so I’ve made an exception to my, “Bonuses are Stupid” rule.)
Sign up to join me
Click the button, follow the steps. Super easy, ain’t it?
What if You Hate PayPal?
I’m going to ask that, just this once, pretty-please-for-me, you use them. You don’t have to register to use PayPal, and they keep your credit card number safe and sound. You could also overnight the check if you really, really don’t want to use PP. In that case, email me and I’ll send you the right address to use.
FAQs
Will we be able to ask questions?
Of course! The first block of time will be me, teaching you how to do this. Then, I’ll open up the line and answer any questions you have. You’ll be able to ask questions live, and will also be able to submit them before the call or during the call via email.
Will the call be recorded?
Yep! And all participants will receive access to the recording within 5 days.
When? How Long?
August 29, 2009. 3 p.m. Eastern. (2 Central, 1 Mountain, Noon Pacific. 8 p.m. London, and very early in the morning in Australia.) One hour, strictly-speaking, but we’ll probably go longer. If you’ve ever been on one of my calls before, you’ll know I can pack a lot into an hour, so expect to want to listen to the call again when the recording is available.
Will the call be transcribed?
A transcription is available if you upgrade. Upgrading also gets you a physical CD in the mail, so it’s a nice option for those of you who like to read along or who like to be able to take the CD along with you in the car. (Though, of course, you can always download the MP3 file and burn it to your own CD.)
What if I can’t attend live?
No problem! Just make sure to submit any questions before the call by email.
I’m not a web services provider but I really want to attend–can I?
Though these techniques will work for just about anyone, the specific examples are created for designers and copywriters. If there’s enough interest from a specific group for the future, I’ll put on another class. You’re certainly welcome to sign up–it’ll be worth the price to you–but you’ll need to be prepared to do some tweaking to the scripts.
No one’s buying right now. Clearly, this won’t work.
That’s not a question, but I’ll answer it anyway… If you genuinely believe no one’s buying right now, I invite you to go to your local McDonalds at noon and try to find an empty booth. Or to go two full weeks without spending a nickle (no cash, no credit cards, no spending any money whatsoever). Yeah, thought so.
That said, I’m not unsympathetic to people who really, truly feel like their businesses are doomed because of the economy. I know they’re wrong, but I’m not unsympathetic.
What I do know, though, is that wallowing and worrying won’t get you clients. What will get you clients is getting out there and hustling. Having a proven system for that hustling will keep you encouraged, inspired, and cashing checks.
This year has been the best ever for my business. In fact, I made more in the first three months than I’d made in six last year (a lot more). And before that, 2008 broke all my previous profit records, so it’s not like my business was unhealthy. My business just keeps getting better and better and these seven techniques are a fundamental part of that.
Will this just get me a bunch of crappy clients? Because I want more business, but not if it means working for demanding cheapskates.
Here’s what I know about clients: some of them suck. Here’s what else I know: my business shed every single demanding, needy client in November of 2008 and oh-my-goodness did I ever panic. If you’ve ever lost over 80% of your clients in a single month, you know how that feels.
Part of the reason for this mass exodus was that I got serious about a new approach to client attraction and as a result, my business shifted in fundamental ways. The other part was that I just got completely fed up with working weekends and until midnight taking care of last-minute client changes and demands. I put my foot down, and the clients who only liked me because I was a pushover went off to find someone new to push.
It was the best thing that’s ever happened to me in my business. But that doesn’t mean it wasn’t scary. And it also doesn’t mean it’s the way you have to do things. You can do this gradually, over time. Replacing the clients that drive you crazy with generous, interesting, fun new clients.
The techniques I’ll be teaching you will attract lots of clients of every shape and size–it’s up to you to decide which ones you’ll work with. So, if you suck at picking, you’ll probably wind up with an annoying client or two, but you’ll get better. And trust me, it’s so much easier to turn down the crazies when you have a waiting list than it is when you’re not sure how you’ll pay your mortgage.
How much time will this take?
If you currently have not one single client, you’ll be treating this like they recommend you treat a job hunt–putting in 40+ hours/week searching for clients. (Scratch that–putting in the number of hours you’d be spending with clients into the search, so if you only work 20 hours/week total, put all 20 into the client search.)
If you have some clients and this is important but not urgent, you’ll be putting in at least 5 hours/week.
If you can’t spare 5 hours/week, I’ll share a resource for rearranging your day so that you can. That’s because client generation is THE most important aspect of your business and you should be treating it as such. One hour/day isn’t too much to invest in ensuring a steady stream of clients.
One of the reasons we don’t usually spend this much time on client generation is that we don’t know what to do. I’ll be showing you exactly how to spend these five hours so that your time is used effectively and you’re having fun.
I’m ready! Sign me up.
Awesome–I’m delighted to have you.