Savor Something

By Jessica Albon

Savor SomethingPsst, have you noticed something about my new Twitter background? It’s populated with some of my favorite ways to be irresistible.

This week, we’re going to take a look at an approach that’s absolutely crucial to master if your Brand Siren is Elizabeth Taylor. (Don’t know who your Brand Siren is? Take the quiz!)

Read on even if your Brand Siren isn’t the lovely Taylor–Savor Something is a great technique regardless. It’s trickiest, though, for those whom Taylor champions.

We live in a digital world. You could spend your entire day chained to one digital device or another and get almost all of your needs met. (It’s not just me who finds that kinda creepy, right?)

When we’re at work, it can be tempting to talk about what we’re doing at the computer–the articles we’re reading, the chats we’re engaged in, the emails we receive, the work we’re doing–but those are experiences we can all have, all at the same instant. There’s nothing particularly remarkable about it.

Your physical experience, however, that’s pretty unique. Whether it’s snowing or blustery or sunny, whether you’re enjoying a hot cup of coffee or chai, whether you’re wearing fuzzy socks or your least comfortable shoes… That’s all you.

The way you’re experiencing the physical world around you is all you.

And that’s pretty damn cool.

When Taylor is your Brand Siren, one of the key components of your brand is sensuality. Not necessarily sexiness, but a real, fundamental experience of the physical world around you. Textures, colors, qualities of light, all of that plays a key role in the way your people want to relate to you.

Regardless of who your Brand Siren is, though, savoring your experience and sharing it goes a long way towards rooting you, your company, and your brand in the real world of your Tribe.

Today I challenge you to savor something you’re experiencing publicly. You can share it digitally, if you like (say, tweeting about the cozy sweater that’s keeping you warm), or you can share it in some other way (a hand written letter, anyone?). The key is to 1) actually savor it (don’t just look around and think, “What can I describe experiencing?”) and 2) to share it with someone.

For me, I’m going to head outside for a game of fetch with Izzy. I fully intend to savor the way the sunshine makes rainbows of my eyelashes. The way his ball squeaks when it bounces on the ground. The way I cringe every time he slips on the wet grass. (Well, okay, so maybe I won’t savor that last part–he’s such a maniac!)

I’d love to hear what you’re savoring, too.

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