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The skill that brings me freedom, stability and confidence

By Jessica Albon

A few months ago, Izzy was very sick. (Spoiler alert: he’s all better.) As you already know, I adore this dog. And I was very, very anxious.

I worried if I’d chosen the right vet. If we’d chosen the right treatment. If I’d done something wrong (I’d taken him for a long hike just the day before and I worried somehow I’d caused him to be sick). So much worry.

But there was one thing I didn’t worry about. Not for one second. It didn’t even cross my mind to worry about how I was going to pay for it.

How can that be? How can I not have one teensy tiny worry about how to cover an unexpected (and large) vet bill?

Because I have a very particular skill. A skill that’s always in high demand. A skill that I don’t always trot out, but that when I do, I can write my own ticket.

In fact, I can remember the very day I learned this lesson. It was Izzy’s first vet appointment (almost nine! years ago). They rang up the total and it was a lot more than it was supposed to be. I don’t remember why, but I handed over my credit card and my mom, who’d gone with us, asked me in a worried voice: “How are you going to pay for that?”

My answer surprised even me. I turned to her with full confidence and said, “I already have the money.”

And sure enough, when I got home, I discovered I’d made more than the total of the vet bill in sales of an ebook I’d written. (That ebook is long since off the market, but it was very popular, and, thanks to my sales copy, sold itself ’round the clock, week after week.)

I recently spoke with 384 business people over the course of about four months. (One-on-one, half-hour appointments with 384 people = a lot of time on the phone.) I wanted to find out what’s on the minds of business people like you, so I spoke with professionals, executives, consultants, solopreneurs, business owners, freelancers, etc, etc.

And through these conversations, I’ve seen clearly just how out-of-the-ordinary my experience is. Mind you, I’m not particularly lucky or special. And I’m certainly not doing back-breaking work here (I work in a gorgeous home office with beautiful, lush trees outside every window and the world’s dearest dog snoring at my feet–it would be crazy to call that “hard work”).

I’m just a gal with a certain skill. Yes, I came by some talent naturally, but most of what I know, I learned. Most of what I do, I do as a result of my training. I learned to do this. And so can you.

On the other side of this skill is the sweetest sense of freedom and stability and confidence. If you simply commit to learning it, you too can say with confidence, “I already have the money.”

Are you ready to commit to learning it?


Are you ready to learn how to write a sales letter that brings you more of your right clients and buyers? Are you ready to sell more of what you have to offer (both products and services)? Do you wish you knew the secret words to get people to say YES when you know what you’re offering would be perfect for them?

Then Sales Page Play Dates was made for you.

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Comments

Amy Jul 20, 2012

Awww, look at that puppy! He was a cutie–no wonder you kept him. Can’t wait to read more about this, Jes… I’m assuming there’s more, right?!


Joe Jul 20, 2012

You’re such a tease, Jess. Glad Izzy’s okay.


Paula Jul 20, 2012

Yes, please! Jessica, I’m so glad you’re doing this–I remember our conversation about how much I’m struggling with getting people to sign up for my services. It would be such a relief to learn once and for all how to really talk about what I do. Please tell me more!


Becky Jul 20, 2012

So glad you’re going to be talking about this, Jessica. I’ve been crossing my fingers that you would ever since our call!


Jon Jul 20, 2012

Always enjoy seeing Izzy. You’re such a powerful storyteller–is that the skill your talking about?


Ella Jul 20, 2012

This is exactly what I’ve wanted in my biz for so long. Thank you.


Petra Jul 20, 2012

Hope there’s more–definitely need to learn this cuz I really want my baby biz 2b success.


Meg Jul 20, 2012

Wow, I had no idea you did so many calls–that was really generous of you!!! I was one of the lucky ones to talk with you and you’ve really hit the nail on the head here. It’s reassuring to know I’m not alone in my struggle with this!


Jessica Jul 24, 2012

Thank you all! I was nervous publishing this because it’s so personal, so I’m delighted that you’ve enjoyed it. I think because it’s so personal, it’s generated a lot more email than comments, and just as a FYI for anyone reading this, it’s always absolutely okay to send me an email instead of posting a public comment :-).

There’s so much more on this to come, so stay tuned!


Pete Jul 24, 2012

Izzy is such a looker. Really enjoyed reading this story about your experience with copywriting and the difference it makes in your business, Jess. How did you learn to be a copywriter?