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Your multimedia content strategy

By Jessica Albon

Effective websites make good use of multimedia. Video, audio, and presentations all keep your visitors at your site longer, help them be more likely to buy, and make them more likely to share your site with others.

BUT, we’ve all seen what happens when multimedia goes horribly, horribly wrong. Creating multimedia content is way too time consuming to dive in with no strategy. That’s where today’s audio comes in–I’m going to take you straight to the core of where YOU should be focusing your multimedia efforts in an easy-to-follow way. So listen with me. I’d love to hear your thoughts once you’ve enjoyed the audio!

[wpaudio url=”″ text=”Listen to Your Multimedia Strategy” dl=”0″]

(If you haven’t already, take the quiz. And, if you need the script instead, you can download the pdf. Whether you read or listen, make sure to leave your comments here.)

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Shelly Dec 14, 2009

I’m an Audrey and this soooo resonates with me. I’ve been wanting to add audio for the longest time but had no idea where to begin. Now, I know just what to do first. Thank you, Jessica!!!

Vivian Dec 14, 2009

This is so helpful–now I know just what to say in my videos so that I can hopefully cut down on all those freebie consults people ask for. (I’m a Judy, but you already knew that!)

Dan Dec 15, 2009

I’m an EH and I’ve always had trouble writing blog posts, but couldn’t figure out a way around it–your suggestion to use my visual gift (photography) was just what I needed. Thanks!

Roberta Dec 15, 2009

I’m an Audrey and can so relate to everything you say about us. The idea of adding stories to my site really resonates, but I wasn’t quite sure how to get started before listening to the recording. Thank you for laying it out so clearly on this audio–now I know just where to begin and can’t wait to try this.

Rebekah Zobel Jones Dec 15, 2009

I’ve taken the quiz over 1/2 dozen times and I always get the same answer! I guess I really am a Katherine! I’ve never felt that I have a way with words, but others have told me I do so I guess I should just trust them and move on. I like your concept of “Taste the Clever” and I’ll have to incorporate that more into my site. Thanks for sharing!

Diane Dec 15, 2009

I’m a Kat and can absolutely relate to that feeling that I’ve left my people behind or intimidated them–thank you for teaching me how to help them stay with me and keep them engaged. I really like the idea of using video to personalize things for them.

Jessica Dec 15, 2009

I’m delighted y’all are enjoying the audio–thanks for sharing your thoughts on it!

@Shelly & @Roberta: Something else that works really well for Audrey is to interview an expert who your people would like to meet–this gives you a chance to be curious and explore a topic and not have to do all the talking.

@Vivian: Make sure to keep those videos short! That’s the biggest mistake Judys make–they combine everything in to one or two videos instead of breaking them down into single topics. Your audience will much prefer multiple videos to one long one.

@Dan: Awesome! Let us know how adding your photography goes.

@Rebekah: Over a half-dozen times, huh? Wow–that’s real dedication ;-). Kats make excellent team players, so if you haven’t already, I’d really play that up in your site copy–they tend to be super at helping people get right at the heart of what’s needed and at helping their clients brainstorm and streamline. (And hey, make sure to schedule your consult with me–I’d love to talk with you about your type and leveraging it.)

@Diane: Yay! And, as you know, I was thinking of you with the organizer example–thanks for your permission to talk about that here. As long as you make it a safe place for your tribe to share their stuff, they won’t care that it’s messy ;-).

Jane Dec 15, 2009

Thanks. I’m an Audrey (who totally identified with Rebeka as I took the test 2 or 3 times to make sure that Audrey was correct). Great tips and directions to aim for!!!

Jessica Dec 16, 2009

Hey Jane–Glad you enjoyed it! Since you have two distinct audiences, something you might want to experiment with is checking the balance on your stories–labeling them either “teachers/parents” or “students”–and seeing which audience you tend to tell more for. (And for any other Audreys with more than one audience, this can be really valuable–many of us identify more strongly with one audience over others [when we have several] and balancing things out can make the stories we tell more effective.)

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  • Leslie Dec 17, 2009

    Hi Jessica–thank you again for the consult on my type. I’m really starting to see how I can use my Judyness to connect with my right folks. Listening to this audio–wow! I was completely reassured by how do-able you made it. I’ve been overwhelmed about how to get people to commit to working with me, and now I have a plan for the new year. Thank you!!!

    Jo Dec 17, 2009

    I’m really looking forward to hearing more about the Edith type–it seems like most marketing materials are geared towards the Judys and the Audreys of the world and after learning my type it made a lot more sense why traditional marketing advice doesn’t suit me.

    Jessica Dec 21, 2009

    I’m so glad to hear that this process took the overwhelm out for you, Leslie!

    Jo–that’s a good point about most marketing recommendations not being a good fit for Ediths. All the types deal with this somewhat, but EH works with clients so differently that it can be especially hard for that type to navigate how to market successfully.