Your multimedia content strategy
By Jessica Albon
Effective websites make good use of multimedia. Video, audio, and presentations all keep your visitors at your site longer, help them be more likely to buy, and make them more likely to share your site with others.
BUT, we’ve all seen what happens when multimedia goes horribly, horribly wrong. Creating multimedia content is way too time consuming to dive in with no strategy. That’s where today’s audio comes in–I’m going to take you straight to the core of where YOU should be focusing your multimedia efforts in an easy-to-follow way. So listen with me. I’d love to hear your thoughts once you’ve enjoyed the audio!
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