David Mussared

By Jessica Albon

Changing email technology and pressure from competitors was the main problem that caused us to seek a new newsletter design. The old design was working, but it looked a trifle amateurish, some aspects of it were clumsy to use, and it was running into problems with spam filters etc. We found it very difficult to find someone locally (in South Australia) who specialised in email newsletter design, who understood the need for a ‘simple but effective’ look and who could also advise us about how to avoid triggering spam filters.

I found working with you surprisingly easy, given that we are based on the other side of the world. Jessica was very quick to understand what we wanted. She clearly understood the technology and its problems, and she explained all aspects very simply. I think the best thing for me was her quick grasp of the spam and filtering issues which we face – most people simply don’t get that, and the various web technicians we work with aren’t used to working with a business like ours which is so totally dependent on email.

It was great to come across someone who actually understood these issues. Being able to look at revised versions of the design in our client area on the website made everything very easy – in our experience, revisions are the trickiest part of any design contract, and Jessica made this bit very easy.

What I like best about the final outcome is that it looks professional and user friendly, but it is not slick, glitzy or over-loaded with graphics. Our big selling point with our customers is that our business is very simple, but it works – and the email newsletter design Jessica came up with reflects this.

David Mussared,
Email Media