Lyn Chamberlin
By Jessica Albon
Like the cobbler children who have no shoes, I realized that I had outgrown my brand. Here I am, being sought after as an expert in marketing and my number one piece of web real estate no longer reflected my business or who I have evolved into as a professional services provider.
In the old version, I was trying to be too many people at once, to appeal and speak to both the corporate buyer and small business owner at the same time – it simply wasn’t working. I needed to get out of my own head and put myself in the capable hands of someone who could tell me when I was off-base or who might (what a concept!) have a different idea about how to do things.
I knew it was an “all or nothing at all” undertaking, that I needed a consistent overall brand identity for these three critical pieces of collateral. Now while the three pieces – the website, the blog and the newsletter – had to look like members of the same family, they needed their own personalities in order to reflect their different purposes and applications.
Because Jessica at ThriveYourTribe had been highly recommended to me by a trusted colleague, my anxiety level was low. Also, having managed large communications team and untold numbers of outside vendors, I am fairly confident in my own sensibilities…I know what too look for; know what I’m comfortable with etc etc.
All that being said, it felt risky to hand my “baby” over to someone else—I had nurtured this for so long by myself. I find this with my own clients, as well—it is often very hard to pry their fingers loose from a home-made website or newsletter template—even if it is the ugliest thing on the planet! Also, I had a great deal at stake—I wanted something that instantly conveyed my personality—which isn’t an easy assignment for a designer—and I wasn’t sure what it would look like. I only knew that I would know it when I saw it. And, VOILA!
I delighted in getting emails from Jessica almost every day with different treatments to consider. I could have gone with any one of them—but having several to contrast and compare made the final decisions that much easier. Also, I have never worked with a designer who turns work around as quickly as you do.
Lyn Chamberlin
owner of skyePR
